Content Strategy & Planning

“At its very core, marketing is storytelling. The best campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” 

 

— Melinda Partin, Senior Director of Marketing & Digital Strategy, UW Medicine

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In today’s digital world, a key part of business success is the visibility of your business/brand online. Content strategy should be the cornerstone of your online brand presence. It’s important to take a ‘consumer-first’ approach to your content strategy; search engines and social media algorithms are ranking businesses more and more on the quality of their content; is it valuable, is it informative, is it current?

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I am passionate about finding the stories and values that define businesses, going beneath the surface to discover what is at the heart of your brand and what will help nurture and attract new customers. My priority is to showcase your business and expertise, developing innovative ways to share your brand values, products and services, in a way that engages your target audience. 

 

If you’re not sure where to start with a content strategy, I’ll help you deep dive into your brand and formulate a content strategy that engages, nurtures and converts your audience. I’ll work with you to identify your audience, discover their pain points, what problems your business solves and then collaborate with you, or your team, to create a strategy of how, when and where to focus your marketing communications.

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I am available to support your brand for either a one-off kick start to your marketing communications or for ongoing support to achieve brand growth.

 

Please get in touch to discuss your brand objectives and how we can work together.